Offensive, Deplorable, Insensitive, Cruel, and Insulting

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Last night I was watching the World Series (I’m rooting for the Royals). I just couldn’t handle watching the Republican debate. I find all of the candidates offensive, but I didn’t expect to be offended during the World Series. However, a DIRECTV advertisement with Peyton Manning came on. I’ve seen it before, and its incredible offensiveness and makes my blood boil every time is see it. I never have particularly liked Peyton Manning, but even if I had been a huge fan of his, this commercial would have made me hate him with a passion. Before I say more, I’m going to let you read what the commercial says (I could have posted a YouTube video of the commercial, but I find it too offensive to post):

Hi I’m Peyton Manning and I have DIRECTV.

And I’m really high voice Peyton Manning and I have cable.

Only DIRECTV lets you watch NFL Sunday Ticket games live on all your devices.

With cable I can’t do that it’s like – ahhhhhhh! [high-pitched]

I get to take all the games with me.

I sing with the Four Tunesmen.

Camptown ladies sing a song
Doo dah, doo Dah
Camptown racetrack five miles long
Oh the doo dah day

Don’t be like this me get NFL SUNDAY TICKET only on DIRECTV.

To understand why I find this really offensive, I have to tell you something about myself that I don’t think I’ve ever mentioned on this blog before: I have a high voice. My voice is the stereotypical “gay voice.” I get mistaken for a woman on the phone and at drive-thru restaurants. All of my life, bullies have imitated my voice as a way to call me a faggot, usually while using the word fag or faggot and limp wrist hand gestures along with it. My voice has been an embarrassment to me all my life, but I am learning to accept it. It does help that with my new job, my voice plays a major component in said job. However, every time I see this commercial, it brings up all the bullying I faced in my life, and I’m not just talking about my teenage years but my adult life too. It still happens. Imagine calling your bank to straighten out an issue that has to be done over the phone and the person you are speaking with refuses to believe you are who you say you are. They thought by your name you were a man, but when they speak to you they are sure you are female and cannot be convinced otherwise. So they try every security question they can think of and after you answer all of them promptly and correctly, they reluctantly agree to speak with you, but remain skeptical you are who you say you are.

So when I see this commercial and I hear, “And I’m really high voice Peyton Manning and I have cable,” what I really hear is “And I’m faggot Peyton Manning and I have cable.” I don’t know how many of you watch NBC’s The Voice, but this season there is a male contestant named Jordan. He also has a high voice and during the blind auditions, everyone turned around and was shocked that he was a guy. Then they all said, especially Adam Levine, how important a contestant he was because he was so brave. I admire Jordan immensely for having the courage to stand up there knowing the judges would turn around and be shocked that he was a guy. I couldn’t have done it. Sadly, I don’t think he will make it far when America begins to vote because guys with high/effeminate/”gay” voices are discriminated against everyday. We constantly have our manhood questioned because we don’t have a deep voice. We are constantly discriminated because of it. We are made fun of by athletes and bullies, and now even on a national television commercial.
I find this commercial to be one of the most offensive, deplorable, insensitive, cruel, and insulting commercial that I have ever seen. DIRECTV has been called out before on these types of commercials, but they continue to make more of them. Who else will they be allowed to insult before they stop using these commercials? I find this one even worse because without saying it directly, it hits on two major stereotypes of gay men: that we have “gay voices” and we don’t like sports. After all, this is a commercial about NFL Sunday Ticket on DIRECTV. This commercial invites ridicule for those men who don’t have deep voices. DIRECTV should be ashamed of themselves for such a blatantly homophobic commercial. The sad thing is, I doubt DIRECTV nor Peyton Manning realize just how hurtful and insensitive this commercial is. They merely think it’s funny. There is nothing funny about condoning bullying and homophobia, directly or indirectly.

About Joe

I began my life in the South and for five years lived as a closeted teacher, but am now making a new life for myself as an oral historian in New England. I think my life will work out the way it was always meant to be. That doesn't mean there won't be ups and downs; that's all part of life. It means I just have to be patient. I feel like October 7, 2015 is my new birthday. It's a beginning filled with great hope. It's a second chance to live my life…not anyone else's. My profile picture is "David and Me," 2001 painting by artist Steve Walker. It happens to be one of my favorite modern gay art pieces. View all posts by Joe

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