Levi’s & Harvey Milk Foundation Pride Collection 2016

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Levi Strauss & Co. is launching a Harvey Milk collection of gender-neutral clothing for pride season. Levi’s has paired up with a number of LGBT charities over the years that create a yearly pride collection. They are one of the first major companies to announce a new range of Pride-related merchandise for this year’s Pride season.

The San Francisco-headquartered organization has teamed up with the Harvey Milk Foundation to produce a range of gender-neutral T-shirts, tank tops and shorts. The shorts feature a rainbow watch pocket. The range also includes a denim jacket emblazoned with the Milk quotation ‘Hope will never be silent’ and rainbow embellishments, and an evergreen Pride T-shirt and hat featuring the Levi’s rainbow batwing.

A portion of proceeds from the sale of the items will go to the Foundation. ‘The Levi’s x Harvey Milk Foundation Pride 2016 collection is the physical representation of Levi’s belief in equality for all people while continuing the legacy of one outspoken, courageous and pioneering individual whose inspiring example will never be forgotten,’ said a company spokesperson.

Harvey Milk was the first openly gay person to be elected to public office in US history. He joined the Board of Supervisors in San Francisco in 1977 but was assassinated whilst in office in 1978. ‘Harvey was a true leader, whose passion was palpable and has expanded the decades since his untimely assassination,’ said Grant Barth, chief merchandising officer at Levi Strauss & Co. ‘He brought not only the LGBTQ community forward, but he fought for the visibility of all minorities.’

The collection has the support of Stuart Milk, nephew of Harvey and founder of the Harvey Milk Foundation. ‘It is a simple message, marked by dignity and respect, that we embrace all without exception, and keep alive Uncle Harvey’s promise of equality for all people, everywhere.’

This is the third time that Levi Strauss has produced a Pride collection. The Fortune1000 company has consistently scored the top mark of 100 on the HRC Foundation’s Corporate Equality Index – a ranking of LGBTI-friendly US businesses. Major companies are increasingly commemorating Pride season. In 2015, adidas, Nike and Target all produced Pride collections, while Lush made headlines with its #GayIsOK soap and social media campaign.

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I love the rainbow tag on these jeans. Bonus points for the person who tells what the black handkerchief is a code for, and I’ll give even more credit if you tell me  the significance of the pocket.

About Joe

I began my life in the South and for five years lived as a closeted teacher, but am now making a new life for myself as an oral historian in New England. I think my life will work out the way it was always meant to be. That doesn't mean there won't be ups and downs; that's all part of life. It means I just have to be patient. I feel like October 7, 2015 is my new birthday. It's a beginning filled with great hope. It's a second chance to live my life…not anyone else's. My profile picture is "David and Me," 2001 painting by artist Steve Walker. It happens to be one of my favorite modern gay art pieces. View all posts by Joe

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