In an effort to publicly shine light on “unmentionables,” Freshpair founded National Underwear Day on August 5th, 2003. Over the last 10 years they’ve celebrated underwear by hosting New York City model events, massive underwear giveaways, a pop-up shop in Columbus Circle, and a Times Square runway show.

Throughout the years, thousands of people have written Freshpair and shared acts of confidence. They’ve heard from cancer survivors struggling to regain their lives, men and women suffering with poor body image, and young and old embracing their sexuality. This year National Underwear Day is about EVERYONE.

As the founder of National Underwear Day, Freshpair understands that confidence is the byproduct of believing in one’s self. And this year they want more people to do just that. That’s why they’re inviting everyone who has ever doubted themselves to join them in attempting to break a Guinness World Record in Times Square. All you need to bring is your underwear.

There are a few rules:

Record Breaking Rules

Freshpair encourages you to show your individuality and confidence by wearing your favorite undies, but in order to break the Guinness World Record everyone must adhere to the following guidelines.

1. Men must be wearing underpants, boxers, boxer briefs or briefs. They cannot be wearing shirts, undershirts, or jock straps.
2. Women must wear underpants, thongs (not too revealing; allowed on a case-by-case basis), shapewear or boyshorts (that are clearly underwear). Shirts or full coverage bras are also permitted.
4. All participants can wear socks and shoes.
4. If it rains, ponchos are not permitted but umbrellas are.

Event Etiquette

1. Remember that, although the National Underwear Day event is 18+ years of age, Times Square is a family-friendly location. Be courteous, but have fun. Wear fun undies, but keep in mind revealing items may be offensive to some.
2. Nudity is strictly prohibited. Although it’s not illegal to go topless in NYC, Times Square is a family-friendly location so we should all be considerate of non-NUD participants, passers-by, and tourists.
3. National Underwear Day is all about public displays of confidence (#PDC) but public displays of affection, towards any participants, are discouraged.

I’d love to witness National Underwear Day in Times Square, but since it’s not possible for me to be there, I plan to spend as much of today as possible in just my underwear. Why don’t you join me? Be confident, be proud!